I get this article at http://www.tectonic.co.za/?p=2053

Would a rose by any other name smell as sweet? Or, more importantly, would as many people stop to smell a rose by a different name? In an open letter to Ubuntu Linux founder Mark Shuttleworth, published yesterday, the suggestion was made to rebrand all the forms of Ubuntu as different editions of the distribution.

In the letter, posted on the DeviceGuru blog, Rick Lehrbaum recommends this be done to maximise brand awareness. What he suggests is to rebrand Ubuntu, Kubuntu, Edubuntu and Xubuntu as Ubuntu Gnome Edition, Ubuntu KDE Edition, Ubuntu Educational Edition and Ubuntu Xfce Edition, respectively.

The thinking behind this suggestion is that it would prevent confusion and improve adoption. The letter poses the question: “Given the already fragmented nature of Linux, why fragment a specific distribution unnecessarily?”

The comments posted on the site are mixed, but seem to lean towards support for the suggestion. To my mind, however, I don’t see at as being necessary – all the versions are already based around the Ubuntu name, as are the logos based on the original Ubuntu theme with their own distinctive flavour.

Post a comment to let us know what you think.